GEO
Generative Engine Optimization
Being recommended.
GEO is the work of making AI assistants know your brand, trust the facts about it and name it when someone asks for a recommendation in your category.
The question it answers: will AI name us?
AI VISIBILITY · GEO + AEO
When customers ask AI, will it name you?
More and more buying journeys now start with a question to ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity, Claude, Grok and Meta AI. The answer usually names two or three businesses. RebZev helps make sure yours is one of them, and that what AI says about you is right.
Want to understand more? Watch The Shelf.
Short explainers on how AI decides who gets recommended.
AI answer engines · November 2026
Billions of people now ask AI before they search.
Every major AI tool answers your customers' questions, and each one decides which businesses to name. These are the newest numbers from each company or from leading research firms, as of November 2026.
Google AI Search
2.5B – people a month see AI answers in Google Search
AI Mode alone: 1B+ a month
Google · Jun 2026
Microsoft Copilot & Bing
~1B – people a month use Bing (Apr 2026)
Copilot daily users: up 5× in a year (Oct 2026)
Microsoft · Apr 2026 · Oct 2026
Why no total?
Most people use more than one AI tool, and each company counts differently: per week or per month. Adding the numbers would count the same people twice, so RebZev shows each one exactly as it was published. Where a company shares growth instead of a user count, the card shows the growth (in purple).
Is your business the answer in all of them?
Book your AI visibility reviewRebZev · Attention That Matters
WATCH · THE SHELF, EPISODE 1
The shelf is shrinking.
Customers don’t scroll ten links anymore. They ask ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity, Claude, Grok and Meta AI, and get one answer, with only 2–3 names. Is your brand still on the shelf?
50 seconds on why AI visibility (GEO + AEO) now decides who gets recommended.
WHAT CHANGED
People stopped searching. They started asking.
For twenty-five years, being found meant ranking on page one: ten blue links, ten places on the shelf. Today a growing share of customers type a full question into ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity, Claude, Grok and Meta AI, and get one composed answer back.
That answer typically names two or three brands. There is no page two to scroll to. If AI doesn’t know you, doesn’t trust its information about you, or can’t find a clear answer on your site, you are simply not part of the conversation.
Customer asks
Which accounting firm is best for a small startup?
AI answers
Based on reviews and expert sources, three firms stand out:
- Brand A
- Brand B
- Brand C
Everyone else
TWO DISCIPLINES, ONE GOAL
GEO and AEO, in plain words.
AEO
Answer Engine Optimization
Being the source.
AEO shapes your content so AI engines quote it directly: clear, structured, answer-first pages that become the reference AI relies on.
The question it answers: will AI quote us?
They work best together. GEO earns you a place on the shortlist; AEO makes your own words the explanation.
WHY NOW
The shift is already measurable.
2.5B
people a month see AI answers in Google Search.
Source: Google · Jun 2026
68%
of US Google searches end without a click to any website.
Source: SparkToro · Jan–Apr 2026
+71%
year-over-year growth in AI-referred traffic to US retail sites.
90%
higher conversion for AI-referred visitors to U.S. retail sites than for non-AI visitors.
HOW IT WORKS
Four stages, from snapshot to steady growth.
Every engagement starts with evidence. RebZev looks at what AI actually says about you today, then fix what matters most.
Stage 1
AI Visibility Snapshot
RebZev runs real customer questions in ChatGPT and Gemini and capture screenshots of who gets named today: you, your competitors, or nobody.
Stage 2
AI Visibility Audit
A full, evidence-based picture of your visibility:
- 25 customer questions × 5 AI engines
- Side-by-side comparison with your competitors
- A visibility score you can track over time
- Where AI is wrong or out of date about you
- A prioritized action plan
Stage 3
Setup
RebZev fixes the foundations AI relies on:
- Entity and brand facts, consistent everywhere
- Schema markup and llms.txt
- Answer-ready content pages
- Citations and mentions on trusted sources
Stage 4
Monthly monitoring & growth
Visibility is not a one-off project:
- Re-testing the same questions every month
- New content for gaps and new questions
- Clear reporting on what moved
FAQ
Questions RebZev hears often.
What is GEO?
GEO (Generative Engine Optimization) is the practice of making AI assistants such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity, Claude, Grok and Meta AI recognise, trust and recommend your brand when people ask about your category.
What is AEO, and how is it different from GEO?
AEO (Answer Engine Optimization) focuses on becoming the source AI quotes. GEO is about being named in the answer; AEO is about your content being the answer. Most brands need both.
Does GEO replace SEO?
No. GEO and AEO build on good SEO. AI engines still draw on crawlable, well-structured, trustworthy websites, but they also weigh how consistent your facts and mentions are across the web, which classic SEO does not always cover.
Which AI engines do you test?
The Snapshot uses ChatGPT and Gemini. The full Audit tests the same customer questions across five AI engines, chosen from ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity, Claude, Grok and Meta AI.
How long does it take to see results?
First fixes can show up within weeks, but meaningful, stable visibility usually takes a few months. Each AI engine refreshes its sources at a different pace, which is why RebZev re-tests every month and report what moved.
Can you guarantee that AI will recommend us?
No one can honestly guarantee that. AI answers change, and no agency controls them. RebZev measures where you stand, removes the reasons AI skips or misdescribes you, and tracks progress against the same questions over time.
What do you need from us to get started?
Just a short questionnaire about your business, your key services, your customers and the competitors you care about. It takes about 5–7 minutes, and RebZev takes it from there.
Do you work in Hebrew and English?
Yes. RebZev tests and creates content in both Hebrew and English, and checks the questions your customers actually ask in each language.
GO DEEPER
Learn how AI visibility works.
Find out what AI says about you.
Answer a few questions about your business and the customers you want to reach. RebZev will come back with a clear first picture.